Delighted to have attended a fascinating morning last week, hosted by Business to Arts, on ‘Mastering the Ask.’ at the Salesforce Tower in Dublin.
The event explored ways in which artistic creativity and business strategies can come together to create mutually beneficial partnerships.
Although I was relatively new to this concept, the clear and straightforward presentations helped me see how these arts and business collaborations work in practice.
Jonny Boyle, of FUEL talked about the importance of ‘moving in the same circles’ with business people. He explained on how a compelling story or even a chance encounter can bridge the gap between artistic and commercial audiences, fostering meaningful connections
The session also offered practical strategies for crafting pitches that are compelling and memorable that apply across both the arts and business sectors.
The artist Maser from Atelier Now shared his journey, detailing the practical steps and real-life experiences that shaped his career.
His story perfectly illustrates how an artist’s path is rarely linear. His experiences underscored the idea that you never know where the seeds you plant will take root and flourish.
Aoife Daly, Director of Development at the Irish National Opera, shared her passion for sustainable funding and her approach to exploring innovative financial models that support the long-term success of arts organizations.
Finally, Louise O’Reilly of Business to Arts chatted with Jane McDaid of THINKHOUSE and they explored the importance for arts organisations to measure their impact in accessible ways, and thereby demonstrate the potential benefits of their projects and partnerships to their potential funders.
The ideas shared at this event offer a clear starting point for anyone looking to explore arts and business collaboration further.
By applying these insights, professionals in both fields can work together to create lasting opportunities.
Overall, it was a productive, insightful, and motivating morning.
